June closed with a stronger clinic-side result than May. New patients rose to 66, inbound calls held at 136, and Google Ads continued to produce clear campaign conversions, even though the source of many enquiries was still not clearly recorded.
New patients lifted back to 66 in June.
That was 5 higher than May’s 61 and brought the clinic back toward the stronger recent range, even though it remained slightly below June 2025’s 70.
Phone demand stayed high and was still handled well.
Beeliar logged 136 inbound calls and answered 128 of them. That kept call capture strong even with a slightly softer answer rate than May.
Follow-up structure still limits lead clarity.
June logged 15 opportunities, but most still sat at an early follow-up point and many lacked a clearly recorded source. Demand was there, but source tracking still lagged the outcome.
Google Ads Conversions
37
The Beeliar non-brand campaign delivered the clearest direct conversion result in June.
Meta Ads Clicks
1,080
These Meta results reflect Glo Dental's one account across both clinic locations, which kept click volume efficient through June.
Calls
136
Inbound calls across June, with a 94.1% answer rate.
Website Traffic
2.67K
Overall website traffic eased 4.81% from the prior period, while patient output still improved.
June's featured graphics are shown below, with the remaining creative linked underneath.
Featured Graphic
Brand Visibility Support
Featured June creative supporting brand visibility.
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Featured Graphic
Offer Promotion Support
Featured June creative supporting promotional visibility.
View graphic →
View the remaining graphics
June 2026 recorded 66 new patients. That lifted the clinic above May and brought June back toward the stronger recent range, even though it still sat below June 2025.
| Month |
2023 |
2024 |
2025 |
2026 |
| January | 98 | 63 | 51 | 58 |
| February | 81 | 73 | 87 | 49 |
| March | 91 | 72 | 94 | 63 |
| April | 65 | 87 | 57 | 48 |
| May | 100 | 60 | 63 | 61 |
| June | 62 | 49 | 70 | 66 |
| July | 91 | 62 | 67 | - |
| August | 76 | 72 | 53 | - |
| September | 67 | 59 | 78 | - |
| October | 71 | 45 | 41 | - |
| November | 53 | 80 | 60 | - |
| December | 62 | 66 | 67 | - |
Month on month
June built on May's recovery.
New patients moved from 61 in May to 66 in June, a gain of 5 patients. That kept the clinic moving in the right direction after the softer April result.
Year on year
June sat inside the recent range.
June 2026 came in at 66 compared with 70 in June 2025 and 49 in June 2024. It stayed below last year, but it remained comfortably ahead of the 2024 June mark.
Year-to-date
First-half pace still trails history.
January to June 2026 totals 345 new patients, versus 422 in 2025 and 404 in 2024. June improved on May, but the first-half pace still finished materially behind both comparison years.
June recorded 15 opportunities. The clearest issue was source tracking: the opportunity count showed real demand, but the recorded source of those opportunities was often unclear, even though Google Ads still stood out as the clinic's clearest direct conversion channel in June.
Total opportunities
15
Opportunities recorded during June.
Service interest mix
Visible service mentions leaned most toward broader treatment questions.
Other services9
Routine checkup / clean4
Emergency treatment2
Orthodontics1
Lead discussion
Demand was present, but source tracking stayed weak.
June logged 15 opportunities, which confirms enquiry demand was present through the month. The weaker point was that many of those opportunities were not tied back to a clearly recorded source.
Google Ads still provided the clearest direct conversion result in June. The main gap was not opportunity volume. It was keeping a clearer view of which channels those opportunities came from.
June recorded 136 inbound calls from 106 unique callers. The answer rate remained strong, and the source split shows most demand still came through Google Business Profile rather than Google Paid numbers.
Inbound Calls
136
Total inbound phone activity across June.
Answer Rate
94.1%
128 answered calls and 8 missed calls.
Unique Callers
106
Most call activity still came from distinct callers.
Avg Talk Time
2.2m
Average duration across answered calls.
Call flow
June calls were still handled well, led by first-time callers, and supported by a clear source split.
Status Mix
Answered128 · 94%
Missed8 · 6%
Caller Mix
First-time callers78 · 57%
Returning-caller calls58 · 43%
Source Mix
Glo Dental Beeliar GBP114 · 84%
Google Paid22 · 16%
Call picture
Local discovery still carried most of the phone demand.
June held at 136 inbound calls, and the clinic answered 128 of them. That means call handling remained strong even with a slightly softer answer rate than May.
The source mix stayed heavily weighted toward Glo Dental Beeliar GBP at 114 calls, while Google Paid contributed another 22. Among the paid calls where a search term was visible, dentist beeliar led most clearly, followed by dentist near me.
Meta results in this section reflect Glo Dental's one Meta account across Beeliar and Cockburn Central. Reach and click volume stayed strong for the spend level during June, although direct conversion remained limited.
Impressions
196,915
Broad local visibility across the month.
Clicks
1,080
Efficient traffic generated from the active campaigns.
Spend
$740.95
Moderate monthly investment for a broad-reach channel.
Avg CPC
$0.69
Click efficiency stayed low-cost.
Campaign mix
Meta traffic was still led by the rebate campaign, while awareness absorbed the most spend.
Glo Dental | EOY Rebate Campaign
734 clicks · $301.24 spend
Traffic | LPV | CBO
188 clicks · $135.27 spend
Awareness | Omnipresence
158 clicks · $304.44 spend
The rebate campaign again drove most of Meta's click volume in June, so the channel stayed most effective when paired with a clear offer-led message. Spend, however, was still more evenly spread than click output, especially once awareness activity is included.
With no direct conversions recorded, Meta's role in June still looked more supportive than bottom-funnel. Its strongest contribution remained low-cost visibility and traffic rather than booked outcomes.
Discussion
Meta stayed efficient for visibility, but not for direct demand capture.
Glo Dental's Meta account generated 1,080 clicks from 196,915 impressions at an average CPC of only $0.69. That kept social activity efficient at building awareness and sending traffic back to the site.
The weaker point was direct commercial outcome. With no direct conversions recorded in June, Meta still looked more supportive than decisive, especially compared with the clearer local conversion result from Beeliar search and the stronger phone demand seen in call reporting.
Search demand stayed active through June. The figures below reflect only the Beeliar non-brand campaign, which remained the clinic's clearest paid-search source.
Campaign summary
Non-Brand | Beeliar | Search
Impressions
1,311
Local non-brand visibility specific to the Beeliar campaign.
Clicks
120
Meaningful local click demand came through the Beeliar campaign.
Conversions
37
Total Google Ads conversions across June.
Spend
$2,525.39
Total Beeliar campaign spend across June.
CTR
9.15%
Click-through rate from the Beeliar non-brand campaign.
Cost Per Conversion
$68.25
Average cost for each Google Ads conversion in June.
Discussion
Google Ads remained Beeliar's clearest paid-intent channel in June.
The Beeliar non-brand campaign generated 120 clicks from 1,311 impressions and contributed 37 conversions in June. That kept paid search as the clinic's clearest direct acquisition channel.
At $68.25 per conversion, paid search remained a meaningful demand driver for Beeliar in June. The bigger reporting gap sat in keeping a clearer record of how enquiry sources were being captured after those conversions came through.
The landing pages continued to support June activity. The strongest direct engagement again came through the Beeliar new-patient offer page, which captured paid-call activity during the month.
Visible contribution
The new-patient offer page showed the clearest direct call path.
Calls to the Beeliar offer page5
Share of total call volume4%
Primary page driverNew Patient Offer
The landing pages continued to support the funnel, with the Beeliar new-patient offer page again contributing the clearest direct call activity in June.
Active pages
Core conversion pages supporting June activity.
Website traffic reached 2.67K visits in June, down 4.81% on the prior period. These numbers reflect Glo Dental's overall website traffic across both clinic locations, and the important point is that traffic stayed balanced across multiple sources while Beeliar still improved on patient output.
Traffic source mix
June traffic remained broad rather than reliant on a single acquisition source.
Referral688 · 26%
Organic659 · 25%
Paid579 · 22%
Direct / none460 · 17%
CPC268 · 10%
Other15 · 1%
Traffic discussion
Traffic quality mattered more than sheer volume in June.
Referral and organic together contributed just over half of all visits, while paid and CPC traffic added another strong share. That mix shows the site was not being propped up by one paid channel alone.
Because site traffic dipped only slightly while Beeliar still improved on new patients, the June result points more to steady demand capture than to a visibility problem. The more useful improvement area remains clearer source tracking once that traffic converts.
New patients lifted again to 66.
That was 5 higher than May and showed the clinic improved on patient starts even without a major traffic lift.
Google Ads still showed the clearest direct intent.
The Beeliar non-brand campaign contributed 37 tracked conversions in June, which kept paid search as the clearest directly traceable local acquisition channel.
Phone demand held strong and was still captured well.
Beeliar logged 136 inbound calls and answered 128 of them, which meant most available phone demand was still converted into live conversations.
1
Tighten source and quality labelling across enquiries.
June's clinic result was stronger than the visible enquiry picture suggests. The main need is clearer follow-up and a clearer record of where enquiries are coming from.
Why it matters: better labelling will make future reporting more reflective of the real commercial result.
2
Keep protecting the Beeliar non-brand search campaign.
Google Ads remained the strongest direct-intent channel, and the Beeliar non-brand campaign still delivered the clearest local conversion result with 37 tracked conversions in June.
Why it matters: search is still the cleanest performance lever for the clinic.
3
Close the line between landing-page activity, calls, and lead records.
The new-patient offer page still generated paid-call activity, but that journey is not yet being carried cleanly into the opportunity picture.
Why it matters: stronger attribution will show which traffic sources are turning into real patient opportunities.
4
Keep Meta in a supporting visibility role unless conversion improves.
Meta remained efficient for awareness and traffic through Glo Dental's single account, but it did not show the same direct commercial outcome as search in June.
Why it matters: the channel mix looks strongest when Meta supports visibility and Google Ads captures intent.